KEEP THE HEEL TO THE TOP:
This helps to retain softness and moisture throughout the rest of your loaf.
STORE IN A DRY, DARK PLACE:To keep bread fresh, store at room temperature in a dark, dry area. Bread bins are ideal.
FREEZE IT:For longer storage, bread can be frozen on the day of purchase in its original packaging.
DON'T KEEP BREAD IN THE FRIDGE:
Contrary to popular belief, placing bread in the refrigerator doesn't extend the life of the loaf as it will go stale quicker.